Famous+Photographer

1. Give some historical background on their life. /20 Andrew D. Bernstein is currently the NBA senior director. Bernstein has served as the official photographer for the NBA since 1986. Recent projects involved photographic coverage of the 1992, 1996 and 2000 United States Olympic basketball teams from their inception through their gold medal wins in Barcelona, Atlanta, and Sydney, as well as extensive coverage of the 2008 team. Other projects include advertising campaigns featuring some of the world’s top athletes for Nike, Reebok, Adidas, Pepsi Coca Cola and Icy Hot. In 2001, Bernstein was into the Southern California Jewish Sports Hall of Fame and is one of only four photographers whose work was selected for permanent exhibit in the media wing of the Naismith.

2. Describe their influences. /5 His work is always being showed in magazines.His company, Andrew D. Bernstein Photography Associates, Inc. He has served as the official photographer for most of Los Angeles’ professional sports teams, including the Lakers, Dodgers, Clippers, Kings, Sparks and UCLA Football. In addition, Bernstein holds the position of Director of Photography for the Staples Center and Nokia Theater LA Live the sports and entertainment complex in Los Angeles.

3. Describe their style and major genre (Documentary, Fashion etc.) /5 His style is to capture the efforts of hard working NBA players. He likes the whole basketball image.

4. Upload a minumum of 5 Photos that represent their work. /25 What design elements are aparent?
 * Design Principles that are apparent to me are Triangles and colour space.**


 * Depth is in this photograph**


 * Balance is in this photo.**




 * The rules of thirds is used in this picture.**




 * Direction is in this photo because you have a feeling on where his destination is.**

Why are they a good representation of this photographers work?
 * These pictures are a good representation of his work because these are NBA players and this was his perfection was NBA players at work**

Describe the use of light.
 * The light is going down on the players to makes them more noticeable compared to the backround spectators.**

Background 18/20 Influences 4/5 Style/Genre 4/5 5 Photos and Description 17/25 Total 43/55